Take advantage of this situation. If they fail, why did they fail? What will you do differently to succeed that they did not? If they are successful and servi

Take advantage of this situation. If they fail, why did they fail? What will you do differently to succeed that they did not? If they are successful and service becomes popular you now know there is a market. Take your idea, take their good ideas, and combine them into your own better than originally planned idea. Take some of their market, make some of your own market. Think of it as competition. If you know you can do better go forward and nip on their heels. Your product will be better (theirs might too). However, it almost sounds like you are trying to make an excuse to give up. If it was easy, everyone would be doing it.