This is excellent. Let them do the market research for you, examine their user trends to see what works and what does not, and build on their failures. Take all

This is excellent. Let them do the market research for you, examine their user trends to see what works and what does not, and build on their failures. Take all that worked from their site and add some new stuff. Target the same sites they targeted and a few more. They have broken the walls, you now just need to copy them.