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This is actually a technique that retail stores discovered a while ago. They used to make it very difficult to return products, and rarely would you get your m
by admax88q 14y ago
This is actually a technique that retail stores discovered a while ago.
They used to make it very difficult to return products, and rarely would you get your money back. But then they realized that if you make returns simple and painless people stop second guessing their purchase since there's less risk if the product doesn't work out later.
So more people are buying the product and those that do return it are not left feeling burned, making them more likely to purchase again from the same store.
Nobody wants to feel ripped off, and taking that risk away from customers helps remove that mental hurdle they face thinking "but what if it sucks?"
Game developers on the other hand have a bad track record. Returns are basically impossible, even with everyone's favourite Steam.
With paid reviews, gaming social media and relentless hyping. People are tricked into buying a game that's not as good as its made out to be and are left feeling scammed. Not a great way to treat your customers.
- danielweber 14y agoRetail moves in cycles over how easy to make returns. They make returns easy, and their customers are happy, but so are scam artists, ranging from people who "bought" the TV for the super bowl or the dress for the party and now are returning it, to people who bought the item somewhere else and are trying to return it to your store where they insist they bought it. So then stores start making returns harder, dissatisfying the scam artists and their real customers. And then someone starts the cycle again, thinking they have a better handle on it.