Design is about function, not in first hand about esthetics. Now for some reason good esthetics and good function often correlate, as good esthetics helps our p

Design is about function, not in first hand about esthetics. Now for some reason good esthetics and good function often correlate, as good esthetics helps our pattern matching brains to do its work by dividing content in grids, making text readable, using colors to give things emotional meaning and so on. Design has always been a subset of a craft. I think when this changed was when every fucking celebrity would start calling them self clothing designers without ever been using a sewing machine. So they change their own title from some kind of manager to DESIGNER because it sounded cool... And now all fucking hipsters think they can be designers without knowing shit about the craft in the field they are working in...