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Translation: come work for us, because if we deign to hire you, we'll treat you like the young god you are. Joel knows marketing. 'nuff said.
by JabavuAdams 18y ago
Translation: come work for us, because if we deign to hire you, we'll treat you like the young god you are.
Joel knows marketing. 'nuff said.
- Raphael_Amiard 18y agoI don't really think joel needs an article like that to give young programmers the desire to work in his company. And that article makes some points going way beyond treating programmers as young gods.
- derefr 18y agoIndeed. For example, he makes a comparison to the military—the military is an abstraction that allows soldiers to see themselves as fighting wars. But you all know, whether from experience or simply the media, how soldiers feel about what they do, and it bears very little resemblance to godliness.
- 10ren 18y agoI think it's slightly different marketing: as a programmer, you should be treated like the young god you are. Now that you feel good about us, you know who to call when you need bug tracking software. It is marketing, and the article is a feel-good piece, but it's also true. I'm very happy that Joel has a way to align his interests with ours, and with truth.