But being successful isn't enough. For an indie game, making ten million in revenue is a dream come true. For Activision, a game with an expected revenue of 10

But being successful isn't enough. For an indie game, making ten million in revenue is a dream come true. For Activision, a game with an expected revenue of 10 million isn't worth the distraction. It's like trying to pitch a CRM for taxidermists or a Haskel IDE to VC funds: it may be a great idea, but the market isn't big enough to interest them.