Many years ago I read a book, possibly McDonalds: Behind the Arches [1], that said a big part of the early growth of McDonalds was by building next to the rapid

Many years ago I read a book, possibly McDonalds: Behind the Arches [1], that said a big part of the early growth of McDonalds was by building next to the rapidly expanding freeway system, and a big draw for customers was the restrooms that were kept in a spotless state. Ray A Kroc, the guy responsible for McDonalds being McDonalds, believed that if you used clean restrooms to get people in the draw, they'd probably buy some soda or fries when they were in your store. It's hinted at in a quote from this other book [2]. And Wikipedia mentions that "[he] remained active in Des Plaines until the end of his life, frequently phoning the manager of the store across the street to remind him to clean his restaurant properly." [3] I guess standards have slipped, though. I've been in McDonalds restrooms that would have Ray A Kroc roll over in his grave. [1] http://www.amazon.ca/McDonalds-Behind-John-F-Love/dp/0553347594 http://www.amazon.ca/McDonalds-Behind-John-F-Love/dp/0553347... [2] http://books.google.ca/books?id=Us2SKv7RWJEC&lpg=PA33&ots=2jfnNgAP-Y&dq=mcdonalds%20clean%20toilets%20raymond%20a%20kroc&pg=PA33#v=onepage&q=mcdonalds%20clean%20toilets%20raymond%20a%20kroc&f=false http://books.google.ca/books?id=Us2SKv7RWJEC&lpg=PA33&#3... [3] http://en.wikipedia.org/wiki/Ray_Kroc http://en.wikipedia.org/wiki/Ray_Kroc