Sure, in fact I'd go as far as to say that most of the content available on the Internet has been seen by nobody. I would paraphrase the author's point as, hey,

Sure, in fact I'd go as far as to say that most of the content available on the Internet has been seen by nobody. I would paraphrase the author's point as, hey, we've been told that the Internet provides a new way for an artist to communicate directly with her fans, and so it does; but it doesn't change the fact that even a message intended only for one audience will nonetheless be judged by another. Consider the recent sorority girl email that went viral, or the myriad of leaked sexts. The same connectedness that makes it easy to create targeted messages makes it just as easy to rebroadcast them to everyone. If the sorority girl had sent a letter 40 years ago, someone might've made copies and circulated them on campus but that's as far as it would've gone. The profanity would have prevented the mass media from picking it up, and while she might still have been fired, she would hardly have been the subject of worldwide discussion.