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McDonalds, More Than Fries Duh. This is what the franchising is all about - providing consistent branded experience across all outlets. And, yes, one of the pr
by huhtenberg 14y ago
McDonalds, More Than Fries
Duh. This is what the franchising is all about - providing consistent branded experience across all outlets. And, yes, one of the prime benefits is that it provides a sense of familiarity regardless of location.
(edit) Another take on the title though - Starbucks main problem is that it does in fact try to be more than coffee. I really wish they weren't publicly traded and didn't have the pressure of growing revenues. I was a loyal customer for several years (2 visits per workday, $10 a pop), but then they started venturing in movie promotion (remember the "Spelling bee" bullshit printed all over the cups?), then they decided that Copehangen danishes were less preferable than overpriced ready-made paninis, after that - low-cal mystery-ingredient polymer-based sweets took over a quarter of the pastry space. Then, finally, they dropped Coffee from the name in preparation for being much more than coffee, i.e. booze. It went downhill so rapidly that it was painful to see. It used to be a nice place with an ugly logotype to visit, but now it's just the logotype.
- _pmf_ 14y ago> McDonalds, More Than Fries I take mine with Peruvian potatoes, organic hemp seed oil and Mediterranean sea salt, to go, please.
- JosephHatfield 14y agoGwyneth Paltrow, is that you?
- goatforce5 14y agoMany years ago I read a book, possibly McDonalds: Behind the Arches [1], that said a big part of the early growth of McDonalds was by building next to the rapidly expanding freeway system, and a big draw for customers was the restrooms that were kept in a spotless state. Ray A Kroc, the guy responsible for McDonalds being McDonalds, believed that if you used clean restrooms to get people in the draw, they'd probably buy some soda or fries when they were in your store. It's hinted at in a quote from this other book [2]. And Wikipedia mentions that "[he] remained active in Des Plaines until the end of his life, frequently phoning the manager of the store across the street to remind him to clean his restaurant properly." [3] I guess standards have slipped, though. I've been in McDonalds restrooms that would have Ray A Kroc roll over in his grave. [1] http://www.amazon.ca/McDonalds-Behind-John-F-Love/dp/0553347594 http://www.amazon.ca/McDonalds-Behind-John-F-Love/dp/0553347... [2] http://books.google.ca/books?id=Us2SKv7RWJEC&lpg=PA33&ots=2jfnNgAP-Y&dq=mcdonalds%20clean%20toilets%20raymond%20a%20kroc&pg=PA33#v=onepage&q=mcdonalds%20clean%20toilets%20raymond%20a%20kroc&f=false http://books.google.ca/books?id=Us2SKv7RWJEC&lpg=PA33... [3] http://en.wikipedia.org/wiki/Ray_Kroc http://en.wikipedia.org/wiki/Ray_Kroc