If I were a cigarette company executive I'd be attempting to corner the market on providing e-cig fluid and doing my darnedest to keep it as unregulated as poss

If I were a cigarette company executive I'd be attempting to corner the market on providing e-cig fluid and doing my darnedest to keep it as unregulated as possible. This is actually a great opportunity for the tobacco industry to turn a new page and shed its current image. More so if it definitively turns out that the exhaled vapor of e-sigs are not harmful to others and the user. Should that be the case, and it'll take a while for that to be proven (AND if that's actually the case), and the marketing is done properly - the tobacco industry could go from reviled death dealers to the same societal image Starbucks has (to be blunt: providers of tasty psychoactive chemicals generally considered safe in moderation).