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No matter what though, you will get more money by doing for college or K12 systems, I can understand the mentality. Besides, with the 'zealot religious', 'back
by thismat 18y ago
No matter what though, you will get more money by doing for college or K12 systems, I can understand the mentality.
Besides, with the 'zealot religious', 'backwoods', 'socially inept' and other stereo types that tend to float around home schooling as a practice, you can see why most people might not consider the market very seriously.
- skmurphy 18y agoIt's a question of which market makes for a better start. You can always expand into larger markets over time. If the home schooling niche has many of the same properties that the K12 or college markets do that are relevant to your application then it doesn't hurt to start there. You should also note that because the markets communicate poorly (school districts don't tend to reference home schooling buy decisions) you can actually price differently in the two markets (e.g. lower in home schooling to get started without contaminating your mainstream price or enabling arbitrage).
- thismat 18y agoYou bring up a good point, it would be a lot cheaper and easier to go after the home schooling market. I see what you're getting at and I have to say, I do agree. Come to think of it, providing a local community of home schoolers would definitley put you in a niche market and ensure (if you're product is worth it) that you'd build a stable base of customers. Good points.