> I do know there exists the kind of super-supportive fan who will buy digitally and then also buy the physical cd as an expression of support ... I think they'

> I do know there exists the kind of super-supportive fan who will buy digitally and then also buy the physical cd as an expression of support ... I think they're a negligible percentage. I agree, I think that expecting fans to buy your album twice is unrealistic. But there is a middle ground in the approach that mp3.com pioneered (and was mortally wounded in court for) -- sell the physical disc and include an immediately available digital download as part of the package. I expect that you could put both options up on your website - $10 for CD only or $13 for combo CD+MP3 and you'd probably sell just as many of the combo as you would have sold of just CDs if that were the only choice. There's been a few studies of the psychology of pricing and marketing on HN that would probably help inform your decision.