We ran some Facebook ads and had decent success with them. It ended up costing us about $22 per $150 avg sale, which is at the high end of acceptability (but no

We ran some Facebook ads and had decent success with them. It ended up costing us about $22 per $150 avg sale, which is at the high end of acceptability (but not terribly different from google). We found that: * Ads with pictures of people have the highest CTR * The ability to target our specific audience is great * Response diminishes after the ad has been around awhile We suspended our ads after the CTR dropped from exposure, but we plan to repeat every couple of months or so.