Yes, that's just it, it's practically all subjective. You don't have to copy every word for it to be a trademark infringement either. Personally I think he was

Yes, that's just it, it's practically all subjective. You don't have to copy every word for it to be a trademark infringement either. Personally I think he was lucky to have gotten Chik-Fil-A off of his back in 2006 because the slogan similarities are stunning, but then again I've actually seen Chik-Fil-A advertising for years before this.