This is essentially the 'Genchi Genbutsu' (http://en.wikipedia.org/wiki/Genchi_Genbutsu http://en.wikipedia.org/wiki/Genchi_Genbutsu) principle. You need to ge

This is essentially the 'Genchi Genbutsu' (http://en.wikipedia.org/wiki/Genchi_Genbutsu http://en.wikipedia.org/wiki/Genchi_Genbutsu) principle. You need to get off your butt and figure out what your customers want (although not necessarily what they say they want).