3 ms·
But perhaps the prior use could help to demonstrate that "eat more ..." is just a generic statement, and so the "eat mor chikin" trademark shouldn't be applied
by eurleif 14y ago
But perhaps the prior use could help to demonstrate that "eat more ..." is just a generic statement, and so the "eat mor chikin" trademark shouldn't be applied so broadly?
- mpyne 14y agoYou can trademark generic statements as well, as long as it remains notable within the business field.
- eurleif 14y agoBut the trademark is on "eat mor chikin", not "eat more". IANAL, but the article gave me the impression that the USPTO has some discretion in determining how much similarity makes a violation.
- mpyne 14y agoYes, that's just it, it's practically all subjective. You don't have to copy every word for it to be a trademark infringement either. Personally I think he was lucky to have gotten Chik-Fil-A off of his back in 2006 because the slogan similarities are stunning, but then again I've actually seen Chik-Fil-A advertising for years before this.