4 ms·

I had no idea that Chick-Fil-A had a slogan, let alone that it was that retarded. "Eet Moar Chikin" or something like that? What the hell. How is "Eat More Kale

I had no idea that Chick-Fil-A had a slogan, let alone that it was that retarded. "Eet Moar Chikin" or something like that? What the hell. How is "Eat More Kale" even similar? One is clearly serious (Kale) and the other is clearly trying to sound like ICanHazCheezeburger (Chick-fil-A).

majormajor 13y ago
FWIW (though not particularly relevant to the case), the Chick-Fil-A slogan is from a (very successful) advertising campaign that goes back to the mid-90s. It's definitely not trying to imitate internet memes. But I'm very surprised that, given the integral nature of the misspellings (the cows did not get a great education) in the Chick-Fil-A version, this could be seen as infringing.
bcrescimanno 13y ago
The "Eat Mor Chikin" campaign (and the cows) long pre-date anything to do with ICanHazCheezeburger. I remember driving on the highways in Atlanta in the late 1990s seeing the billboards everywhere and always commenting to my girlfriend at the time, "wow, that campaign is really played out at this point!" I don't remember when, specifically, that it started--but I do remember it was the early-to-mid-90s.
mynameishere 13y ago
I can't fathom why anyone would buy a shirt with a slogan as stupid as "Eat More Kale" unless there was an understood vegetarian contrast to the "Eet Moar Chikin" slogan, which is in fact very well-known.
- graeme 13y ago
  Kale is popular outside of vegetarian circles. Paleo dieters love it too. A friend who lives in my neighborhood commented that they've seen three 'I love Kale' bumper stickers. It's quite a popular vegetable these days, especially among those too young to remember the 'eet moar chikin' campaign.
rayiner 13y ago
Eat Mor Chikin is a popular (and quite original) series of advertisements, and "Eat More Kale" is clearly an attempt to play off that slogan.
- graeme 13y ago
  How is it clearly an attempt to play off that slogan? I hadn't heard of the slogan, and 'Eat More Kale' just sounded like it was playing off the pro-Kale zeitgeist of our times. Both vegetarian and paleo diet eaters love Kale (to use two opposite diets as examples), and it's all the rage in trendy urban areas.
  - rayiner 13y ago
    If you've heard of "Eat Mor Chickin" you clearly perceive "Eat More Kale" as a vegetarian retort to that. If you haven't heard that slogan... well I don't know what to tell you, what rock have you been living under? EDIT: I think this may be explained by my being from the south and your being from Canada...
    - graeme 13y ago
      Yeah, Canada definitely has something to do with it, but also age. I'm 27, and know a LOT of 20-25 year olds who eat lots of Kale. They're definitely not all vegetarian, and many are too young to remember that slogan. But what I really meant is that 'Eat More X' is so generic and easy to come up with that it's not surprising if it occurs to someone independently. For example, 'Eat More Bacon' would make for a good paleo diet T-Shirt. From what I've read, the chik-fil-a slogan was quite clever and depended on the spelling and context. Simply saying 'Eat More...' on the other hand, is something we all say quite frequently. "Eat more vegetables!"
      - tracker1 13y ago
        Apparently been done.. http://www.baconfreak.com/eat-more-bacon-piggy-t-shirt.html http://www.baconfreak.com/eat-more-bacon-piggy-t-shirt.html
anigbrowl 13y ago
Although I am no fan of the company, in this case you're wrong and they're right. This is a very successful brand campaign that started in 1995. http://www.chick-fil-a.com/Cows/Campaign-History http://www.chick-fil-a.com/Cows/Campaign-History

majormajor 13y ago

FWIW (though not particularly relevant to the case), the Chick-Fil-A slogan is from a (very successful) advertising campaign that goes back to the mid-90s. It's definitely not trying to imitate internet memes. But I'm very surprised that, given the integral nature of the misspellings (the cows did not get a great education) in the Chick-Fil-A version, this could be seen as infringing.

bcrescimanno 13y ago

The "Eat Mor Chikin" campaign (and the cows) long pre-date anything to do with ICanHazCheezeburger. I remember driving on the highways in Atlanta in the late 1990s seeing the billboards everywhere and always commenting to my girlfriend at the time, "wow, that campaign is really played out at this point!" I don't remember when, specifically, that it started--but I do remember it was the early-to-mid-90s.

mynameishere 13y ago

I can't fathom why anyone would buy a shirt with a slogan as stupid as "Eat More Kale" unless there was an understood vegetarian contrast to the "Eet Moar Chikin" slogan, which is in fact very well-known.

graeme 13y ago
Kale is popular outside of vegetarian circles. Paleo dieters love it too. A friend who lives in my neighborhood commented that they've seen three 'I love Kale' bumper stickers. It's quite a popular vegetable these days, especially among those too young to remember the 'eet moar chikin' campaign.

rayiner 13y ago

Eat Mor Chikin is a popular (and quite original) series of advertisements, and "Eat More Kale" is clearly an attempt to play off that slogan.

graeme 13y ago
How is it clearly an attempt to play off that slogan? I hadn't heard of the slogan, and 'Eat More Kale' just sounded like it was playing off the pro-Kale zeitgeist of our times. Both vegetarian and paleo diet eaters love Kale (to use two opposite diets as examples), and it's all the rage in trendy urban areas.
- rayiner 13y ago
  If you've heard of "Eat Mor Chickin" you clearly perceive "Eat More Kale" as a vegetarian retort to that. If you haven't heard that slogan... well I don't know what to tell you, what rock have you been living under? EDIT: I think this may be explained by my being from the south and your being from Canada...
  - graeme 13y ago
    Yeah, Canada definitely has something to do with it, but also age. I'm 27, and know a LOT of 20-25 year olds who eat lots of Kale. They're definitely not all vegetarian, and many are too young to remember that slogan. But what I really meant is that 'Eat More X' is so generic and easy to come up with that it's not surprising if it occurs to someone independently. For example, 'Eat More Bacon' would make for a good paleo diet T-Shirt. From what I've read, the chik-fil-a slogan was quite clever and depended on the spelling and context. Simply saying 'Eat More...' on the other hand, is something we all say quite frequently. "Eat more vegetables!"
    - tracker1 13y ago
      Apparently been done.. http://www.baconfreak.com/eat-more-bacon-piggy-t-shirt.html http://www.baconfreak.com/eat-more-bacon-piggy-t-shirt.html

anigbrowl 13y ago

Although I am no fan of the company, in this case you're wrong and they're right. This is a very successful brand campaign that started in 1995. http://www.chick-fil-a.com/Cows/Campaign-History http://www.chick-fil-a.com/Cows/Campaign-History