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Here is an idea - Pause/freeze the trial period. Initially give a 14 day trial period. If the user does not come back after 2-3 days, send them an email that yo

• jevanish 13y ago
  The problem with this is that we're all in the business of making money. You want to put constraints on your customers to give them urgency to complete their trial, so they can then become paying customers...thus keeping you in business. With any business that requires configuration (like setting up tracking on your site or entering candidates in a CRM), you need to push your users to get over that initial hurdle. A short time constraint forces them to act quickly to try to get value out of your product. They can always sign up for the trial at another time if they're not ready to really commit to setting it up and using it right now. The added benefit of all of this is your sales team then works with more qualified leads and spends less time talking to people that would fit into your "paused" category, which can often become a deadpool of unactivated users.