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Results From A Facebook Ad Test
- chaosmachine 18y agoI had similar results (zero sales) from a recent ad test run with StumbleUpon. Converting sales is hard, especially when your audience is in random browsing mode (ie: not shopping mode).
- ryanwaggoner 18y agoDitto...can we see your landing page?
- vaksel 18y agoI think almost everyone figured out that facebook ads suck, due to the Visa promotion. If you give people free money to try out ads, you should at least make sure that they'd see results
- dminor 18y agoWe ran some Facebook ads and had decent success with them. It ended up costing us about $22 per $150 avg sale, which is at the high end of acceptability (but not terribly different from google). We found that: * Ads with pictures of people have the highest CTR * The ability to target our specific audience is great * Response diminishes after the ad has been around awhile We suspended our ads after the CTR dropped from exposure, but we plan to repeat every couple of months or so.