This is an interesting problem - I have a YouTube focused event called Playlist Live and we have a similar problem. We have three primary tiers of attendees:

This is an interesting problem - I have a YouTube focused event called Playlist Live and we have a similar problem. We have three primary tiers of attendees: - Popular creators who perform, speak and collaborate - Fans of the top tier who want to take it in and get autographs - Up-and-coming creators who want to grow The event isn't selling out in a day and our sell-out this year was only 4200 tickets, but it's increasingly difficult to offer a meaningful experience to all three groups, especially with fans outnumbering the other groups. This year we expanded our "Insight" track which gives up-and-comers a chance to work with the most popular creators one-on-one and it was great! The problem is that fans are willing to pay more than up-and-comers just to get access to creators, so charging more for Insight doesn't seem to separate things.