It would normally be right next to the price of the item itself on the shelf (usu. in smaller font). Here are some examples I found via google images. [1] is a

It would normally be right next to the price of the item itself on the shelf (usu. in smaller font). Here are some examples I found via google images. [1] is an example of a tesco shelf label. [2] is an example of why having this extra info available is useful for consumers (and some of the bizzare tricks that consumers still fall for) Here [1] http://2.bp.blogspot.com/-i80uxvW1SnA/Tp3zocKih4I/AAAAAAAAAJw/igoV_u2krLQ/s1600/Tesco+price+drop+low+res.jpg http://2.bp.blogspot.com/-i80uxvW1SnA/Tp3zocKih4I/AAAAAAAAAJ... [2] http://www.freshfrom77.com/wp-content/uploads/tesco-multi-buy.jpg http://www.freshfrom77.com/wp-content/uploads/tesco-multi-bu...