I'm a local. This is the first time I've heard of Uber, so in a sense the PR has worked. Looking at the 20 or so comments (in Swedish) below Uber's original pr

I'm a local. This is the first time I've heard of Uber, so in a sense the PR has worked. Looking at the 20 or so comments (in Swedish) below Uber's original press release/blog entry (http://blog.uber.com/2013/04/25/transportstyrelsen-forsoker-stoppa-uber-i-stockholm-vi-behover-din-hjalp-nu/ http://blog.uber.com/2013/04/25/transportstyrelsen-forsoker-...), they're almost all opposed to part or all of Uber's post. The biggest non-tabloid newspaper, DN, hasn't mentioned Uber at all. The next biggest, SvD, hasn't mentioned the current spat, but had an interview (a month ago) with Simon Breakwell from Uber. Choice quote: Reporter: You've encountered resistance from taxi companies in some cities. Simon: Right, but that's mostly in the USA. Before we enter a new market, we conduct a thorough investigation into the local rules and regulations to avoid nasty surprises. We've never encountered resistance based on Uber itself being illegal. (Source: http://www.svd.se/naringsliv/branscher/handel-och-tjanster/han-vill-ta-lyxtaxin-till-alla-storstader_8003774.svd http://www.svd.se/naringsliv/branscher/handel-och-tjanster/h... I translated it by hand.)