First of all you're feeding into your confirmation bias just like the article points out - if you think you're ugly, you're going to believe you're ugly and fee

First of all you're feeding into your confirmation bias just like the article points out - if you think you're ugly, you're going to believe you're ugly and feed into that negative self image. Second of all, and most importantly, there is much that can be done with regards to improving appearances. If you don't believe me - just search for "models with and without makeup" on Google. The fact is that even the stereotypically "beautiful" people put lots of effort into improving their appearance, and you can too. I mean, just looking at the picture from the article (http://media.tumblr.com/160024ee41f63d0a19636697b1f929fc/tumblr_inline_mltqzu1FuF1qz4rgp.png http://media.tumblr.com/160024ee41f63d0a19636697b1f929fc/tum...), the person looks essentially the same, except 3 major things change throughout the "hot or not" ratings: - thinning of the face - hair color / condition - skin tone / makeup The 1-3.4 has duller hair, fatter face and almost no evidence of makeup in comparison to the 9-9.5 face. And the 9.5-10 actually looks paler than the 9-9.5 face, but that appears to be from enhanced lighting (model "glow") giving her a more professional look, not to mention obvious evidence of eye makeup from the blue around her eyes (in addition to the blue eye color) which doesn't exist on any of the other faces. So just like you mentioned about putting your best picture on your profile, there are clearly ways to make yourself significantly more attractive: - Achieve a healthy weight (increased muscle mass, decreased fat) - Dress in clothes that flatter you (form-fitting, colors that contrast and enhance skin tone) - Spend a (healthy) amount of time in the sun to create appealing skin tone - Put time and effort into grooming (healthy hair in a stylish haircut, no unkempt facial hair, clean and trimmed nails, treatment of pimples/blemishes and other assorted skin care) Yes, it requires effort. Yes, it seems vain and pointless. And yes, deformaties and dramatic asymmetries cannot be masked by effort of appearance. But attraction and appearance are a game of our society and more often than not, attractiveness is something you're more in control of than most people realize; and people are too lazy / stubborn to accept that reality and work on it. Many people can't be bothered to wear quality clothes or hit the gym 3 times a week, and then blame society why they're deemed "ugly." But the fact is most people are pretty "average" in looks but some don't appear that way because they put in effort into their appearance, and it works! As much as you're trying to convince yourself you're ugly, you're not (seriously), and you are more in control of raising your attractiveness than you claim. You can't tell me that you'd get less/the same amount of attention if you added 20 lbs of muscle to your frame, lost the facial hair and surfer haircut, and wore a well-fitting navy suit and white dress shirt. Effort put in will yield results.