$42.50 for 24 is just sloppy shopping. I get about half of my intake from Ensure (and its competitors), not by choice but because of a medical condition that of

$42.50 for 24 is just sloppy shopping. I get about half of my intake from Ensure (and its competitors), not by choice but because of a medical condition that often precludes normal eating, and $28-32 ($7-8 for a six pack) is an easy target to maintain consistently. The cases of 24 are aimed at institutions, are priced accordingly, and never go on special.