Indeed. Many companies are hesitant to fully activate their advertising apparatus, and go years without making revenues (eg. Tumblr). I worry when I see a compa

Indeed. Many companies are hesitant to fully activate their advertising apparatus, and go years without making revenues (eg. Tumblr). I worry when I see a company that isn't attempting to accrue meaningful revenues. I'm actually quite happy when I see that companies begin serving ads substantially.