As the article establishes, beauty in the traditional sense mostly means "average." To some extent I think you can take more control over your appearance by se

As the article establishes, beauty in the traditional sense mostly means "average." To some extent I think you can take more control over your appearance by searching for an identity that goes beyond traditional elements - taking an artistic approach to one's fashion, makeup, outlook, etc. Music subculture has done this numerous times since the 20th century, and more recently queer culture has been deconstructive of many of the traditional attitudes towards beauty. Those ideas are deliberately positioned against the mainstream, yet have an influence on it over time - you can get away with a far more outlandish appearance in a modern urban area now than 30 years ago. As well, we're going to keep adding corrective measures over time. So I see society heading towards a "meeting in the middle" in some respects - creating all permutations of attractiveness.