While color psychology is an excellent topic, I think this post relies too much on data that isn't reliable/was meant to be marketing linkbait vs. legitimate re

While color psychology is an excellent topic, I think this post relies too much on data that isn't reliable/was meant to be marketing linkbait vs. legitimate research. The real tell-tale in those buttons are their styles rather than the colors. If you took the solids and lined them up as palettes, it would be a lot more difficult to parse. The infographic showing the emotion colors correlating to their brands does more to prove that big and bold is what matters, not the hue (and honestly it looks like someone just pasted all the logos they could think of, regardless of if they supported the meaning/emotion). I'm not even going to touch the gender-based one. I tried to reach the single URL that Kissmetrics lists as their proof but it no longer works (also why don't they have HTML versions of their data?). At the end of the day, it really comes down to how color is used. There are lots of great books and blogs on color psychology, and I'd suggest looking into those instead.