The airline industry is screwed up. Rising fuel prices, increased security measures after 9/11, inefficient governments, international rules to be taken care of

The airline industry is screwed up. Rising fuel prices, increased security measures after 9/11, inefficient governments, international rules to be taken care of, high basic cost of operation, etc. It needs a revolution, from the likes of Steve Jobs, Elon Musk, etc. Having said that, I feel like an airline can do a lot of make the travel experience easier for their passengers. Some airlines, such as Virgin, even try. But, in the absence of a plausible explanation, I would just go with lower standards of ethics. It is the same disease that plagued the financial system. These airlines just need to understand this simple fact: if you delight your customers, they will come back and be willing to pay more for the same trip. You don't need alliances and frequent flier miles to buy the loyalty of your customers.