That opening anecdote fills me with rage. I've seen lotteries do loss-aversion advertising: wouldn't you feel bad if your numbers came up but you didn't play th

That opening anecdote fills me with rage. I've seen lotteries do loss-aversion advertising: wouldn't you feel bad if your numbers came up but you didn't play that week? Now we have doctors doing it, too: wouldn't you feel bad if you were one of the cases where screening would have helped but you didn't do it?