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I think we're in a good place for charging for it: it's something that will save users a lot of time and helps with something they're probably already paying a
by nwinter 17y ago
I think we're in a good place for charging for it: it's something that will save users a lot of time and helps with something they're probably already paying a lot more for (learning Chinese). We also have no competition with writing practice, and not much free online SRS with effort put into it.
So how much does it make sense to charge, from an outside perspective?
- patio11 17y agonot much free online SRS with effort put into it Your customers are not buying online SRS, they are buying an opportunity to improve their Chinese proficiency, and the experience of being the kind of person who wants to improve their Chinese proficiency. Never forget that. I have a friend with an as-yet-unreleased application for studying Japanese. I told him what I'll tell you: I wouldn't consider charging less than $30 but I would consider trying more than $100. Yep, that is quite a range, and it all depends on what type of student you are targeting. To be perhaps a little unfair to my friends' prospective customers, I would expect to see no anime-related vocabulary in the $100+ product. Exactly how you present your choice to the user is up to you. ($49 a semester, $80 if you buy a year at once should lead to an ARPU in excess of $100, hopefully.)
- nwinter 17y agoThanks for the positioning advice! I guess I just fell again for the builder's blindness and forgot all I learned from HN about marketing as telling stories to people. We actually do have some users who put together a kung cu list for us... uh oh!