4 ms·

I'll play devil's advocate to this one... you're saying "interactions" are places where ads aren't supposed to be? Isn't any interaction between a business and

• tomkarlo 13y ago
  Arguably, but there are social bounds to what's considered acceptable, as well as bounds enforced by Twitter to prevent abuse of the medium. Any phone conversation B2C is similar, but in general, we don't like businesses calling us on a false pretext just to get our attention. It's like those annoying snail mail envelopes designed to look like a federal government notice so you'll open them.
• MartinCron 13y ago
  Even if all business->individual interactions are marketing, that doesn't mean that all marketing is spam. Marketing and customer engagement is fine. Spam isn't. The distinction for me isn't between marketing/non-marketing but between humans and robots. If a human representing some business favorites my tweet because they feel that it's worth favoriting, that's great. In fact, it makes me feel good that some human at an organization is reading and caring about what I have to say. Wonderful, I write things so people can read them. Robots just going out and marking things as favorites just to get attention and followers? That's the kind of spam actively undermines the value of the example above.
• __derek__ 13y ago
  That's a non-sequitur: marketing and advertising are not the same thing.
  • aranjedeath 13y ago
    Can you provide a definition of either that excludes the other?
    • MartinCron 13y ago
      Easy. Advertising is a subset of marketing. Marketing also includes product design, customer service, research, etc.