"I have always felt that reviews are ripe for disruption and a bit of an ethics and authority treatment." I'd be fascinated to see how someone tries to tackle

"I have always felt that reviews are ripe for disruption and a bit of an ethics and authority treatment." I'd be fascinated to see how someone tries to tackle this better. I post reviews there sometime and see people arguing against their algorithm, but their (imperfect) algorithm is working against a social problem, not a technical problem and that's where persons get confused. "Ethics" is a pretty poor word to use when Yelp is working against the equivalent of or direct SEO-style review spammers. It's hard to tell a real person from a plant.