> There are plenty of great products that never got attention because the devs couldn't find a mass market story behind it or were unable/unwilling to add some

> There are plenty of great products that never got attention because the devs couldn't find a mass market story behind it or were unable/unwilling to add some spin. But that agrees with the thesis. A product that "can't find a mass market" is clearly one that people don't need. By contrast, proven over and over again, a product that actually fills a need will certainly find a market with very little ingenuity required by its marketers. > Frankly, I don't mind the hoax. The media deserves it. Does the public deserve it? I'm not crazy about this essentially amoral attitude. It's not as thought the media buy the product and face the consequences. A business can't thrive by cheating people and expecting it will all be forgotten in a fortnight. Not to say that doesn't happen, but I wouldn't want to rely on misbehavior followed by forgetfulness to sustain a business. I'm not moralizing -- I'm just saying this way of doing things can't create a sustainable business.