Don't underestimate the easy, quick, instantaneous, and always present nature of the mobile platform. The "new thing" / the impact is there is now a global com

Don't underestimate the easy, quick, instantaneous, and always present nature of the mobile platform. The "new thing" / the impact is there is now a global communications medium that is mobile(hence "always on") which interrelates (generally without restriction/permission/barriers) disparate peoples through a dense tree of connections. [Not sure how much relevance to the speed and distance at which memes spread is due to forcing short communications. But, my gut feeling is quite a bit.] Nearly instantaneous broadcast from almost anywhere to a large group of strangers where ever they are who are in turn incentivised and empowered to easily rebroadcast is altogether new. That it's called Twitter is an unimportant accident of history.