Seems glaringly obvious to me, a yellowish background that is more contrasty than the HackerNews background color, that's on a Dell 30" monitor, a MacBook Retin

Seems glaringly obvious to me, a yellowish background that is more contrasty than the HackerNews background color, that's on a Dell 30" monitor, a MacBook Retina, and a ChromeBook. Google can't auto-detect people's monitor calibrations or poor contrast. You continually claim on HN that Google ads are so subtle that people are fooled into thinking they are regular content, but I don't know anyone is who is regularly fooled by Web ads, even elderly inlaws are who total computer newbies. Secondly, Google does disclose that Shopping is paid inclusion, it quite clearly says "Sponsored", without a click through. The claim is 95% of the content is Google properties and ads seems ridiculously hyperbolic.