Look at the "mafia" genre of social network games. In order to play them, you basically just select options from a menu. The more you play, the higher you score

Look at the "mafia" genre of social network games. In order to play them, you basically just select options from a menu. The more you play, the higher you score. The more friends you invite, the higher you score. The game is set up to reward playing the game more often, not playing the game with more skill. I'm not sure this is the sort of game you want to make. But it definitely gets around the problem of people feeling stupid.