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That people are willing to pay $2.50 implies that the value is at least $2.50. Of course it depends on how effective you are at getting value from your follower
by mhaymo 13y ago
That people are willing to pay $2.50 implies that the value is at least $2.50. Of course it depends on how effective you are at getting value from your followers, so for many, the answer is close to 0 cents.
- corin_ 13y agoNo, they could be completely different demographics. I'm personally much more likely to follow a twitter account I see in an advert (if it interests me) than a random account that favorites a tweet (which I will 100% ignore). There may also be people out there who are happy to follow anyone who favorites their tweet, but aren't at all desirable to advertisers and don't get shown that many adverts. This isn't exclusive to Twitter. Not every person is worth the same value to advertisers. I advertise on platforms ranging between $0.20/click to $1.50/click, and different platforms offer different value per click.