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There is another flaw in the business model: It feeds off the assumption that when someone favourites one of your tweets, it's because a person liked it, not a
by mseebach 14y ago
There is another flaw in the business model: It feeds off the assumption that when someone favourites one of your tweets, it's because a person liked it, not a bot trolling for followers. I suspect the reason Twitter Ads is 20x more expensive for a follower is that it explicitly states that it's a "promoted tweet" and that throws up all kinds of guards. Once that cat is out of the bag, the cost to acquire a follower using the favourite-method is going to go up.
- benatkin 14y agoI think the fact that it remains in the mentions pane has more of an effect than people being turned off because it says "promoted tweet".
- MartinCron 14y agoAnother commons, another tragedy. Sigh.
- anthonys 14y agoI don't know what % of Twitter users i'd be bucketed with for this comment but I think Twitter "Promoted Tweets" are probably the ad I most prefer to view. I'd hesitate a guess at how many i've clicked on (Probably 20%) but they have always been the most relevant to what I am interested in at a given time, compared to re-targeting/ad-words which aren't necessarily relevant to what I am interested in but are more point-in-time associated. Presumably Twitter achieve this based on stats like who I follow (including who i've followed recently) and i'd guess search activity etc. but hey, works for me.