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How is this any different than Google selling ads and deranking spam?
by bickfordb 14y ago
How is this any different than Google selling ads and deranking spam?
- thedufer 14y agoI think the reasoning is that showing ads, and marking them as such, is just fine. Bumping scores that are marked as customer reviews just because the business is buying ads would not be fine. This is not the first time that someone has accused Yelp of doing the latter in addition to the former.
- Millennium 14y agoThe ads Google sells are marked as advertising. Spam isn't; it's usually not too hard to tell, but it mucks up the search result space. "Featured reviews" for paying customers essentially become a form of paid advertising, but they are not clearly marked as such. That puts them closer to the spam side than the ad side.
- aiiane 14y agoYelp killed off featured reviews a while ago, specifically because they were controversial. It'd be useful if people didn't keep harping on things that aren't even valid anymore.