If the claims are true, it's a big deal. Losing half a star on Yelp can translate into 20 percent fewer people coming to your restaurant on a busy Friday night,

If the claims are true, it's a big deal. Losing half a star on Yelp can translate into 20 percent fewer people coming to your restaurant on a busy Friday night, according to a study by two UC Berkeley economists: http://www.dailycal.org/2012/09/06/online-customer-reviews-affect-restaurant-business/ http://www.dailycal.org/2012/09/06/online-customer-reviews-a...