I disagree. I think that stumbleupon (assuming long term popularity) has the potential to be a great place to advertise but... it's not that simple. Google adw

I disagree. I think that stumbleupon (assuming long term popularity) has the potential to be a great place to advertise but... it's not that simple. Google adwords is pretty straightforward. But it still took advertisers years to figure out how to use it properly. We basically build sites & even site building tools & other tools, with the ultimate goal of making Adwords work well. The fact that there are millions of consultants & employees & blog posts & ebooks that know how to make adwords pay is a big part of why adwords works. It works for a lot of things. But it also doesn't work for a lot of things. It's terrible at selling Coca Cola. Scale is a secret sauce in reaching this kind of maturity. Stumbleupon probably has a lot of opportunities hidden in it for advertisers. But finding them & letting the right advertisers about them is the key.