It does give new wings to the old saying about "A lie can travel around the world before the truth can get it's boots on." I suspect this leads to several nich

It does give new wings to the old saying about "A lie can travel around the world before the truth can get it's boots on." I suspect this leads to several niche brand watch agencies that specialise in twitter quick response. I would be interested to see the coalescence around the #amazonfail tag; I'd also like to know whose realtime analytics would have caught it earliest.