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Are there any articles explaining what needs to be done for a startup to be become independent again? I find it interesting that they can keep the StumbleUpon

Are there any articles explaining what needs to be done for a startup to be become independent again? I find it interesting that they can keep the StumbleUpon brand with no problem. I assume it all depends on the terms of the acquisition. For instance, did eBay originally not get full rights to the StumbleUpon brand? Is there a formal negotiation process to settle these types of disputes?

webwright 18y ago
Of course eBay got full rights to the SU brand. eBay essentially just SOLD StumbleUpon (to the original founders and some investors). Presumably they did the same thing that the founders did when they sold it to eBay in the first place-- they sold the brain/domain with it. Of course, any deal can have any terms-- but 99% of acquisitions like this include the brand.