2 ms·

I don't think I've ever met anyone under 40 who uses StumbleUpon. I learned about it from my dad.

smanek 18y ago
I think it's a sample size issue - I don't know anyone over 30 who uses it. Although, admittedly, I've been using it much less lately (less time to procrastinate than I did as a pure student, and I use MeFi, YC, and Reddit more)
deleted 18y ago
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qeorge 18y ago
I use it daily, and have for quite a while (26). As a publisher, I've received more traffic from SU than any other source. Still, I've never felt compelled to run a paid campaign, and perhaps that's the problem.
- netcan 18y ago
  I disagree. I think that stumbleupon (assuming long term popularity) has the potential to be a great place to advertise but... it's not that simple. Google adwords is pretty straightforward. But it still took advertisers years to figure out how to use it properly. We basically build sites & even site building tools & other tools, with the ultimate goal of making Adwords work well. The fact that there are millions of consultants & employees & blog posts & ebooks that know how to make adwords pay is a big part of why adwords works. It works for a lot of things. But it also doesn't work for a lot of things. It's terrible at selling Coca Cola. Scale is a secret sauce in reaching this kind of maturity. Stumbleupon probably has a lot of opportunities hidden in it for advertisers. But finding them & letting the right advertisers about them is the key.
- Slzr 18y ago
  I think they can charge 1 cent and still for ads instead of 5 cents, or maybe go the google way and just auction them. I did advertise with them with not good results but for 1 cent instead of 5 cents I think they would sell a lot of ads.
thorax 18y ago
We've been finding it a pretty interesting way to do advertising actually, and we've seen very few people over 40 coming through. Hard to tell if it's just the demographics/interests we chose, though.

I think it's a sample size issue - I don't know anyone over 30 who uses it. Although, admittedly, I've been using it much less lately (less time to procrastinate than I did as a pure student, and I use MeFi, YC, and Reddit more)

deleted 18y ago

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qeorge 18y ago

I use it daily, and have for quite a while (26). As a publisher, I've received more traffic from SU than any other source. Still, I've never felt compelled to run a paid campaign, and perhaps that's the problem.

netcan 18y ago
I disagree. I think that stumbleupon (assuming long term popularity) has the potential to be a great place to advertise but... it's not that simple. Google adwords is pretty straightforward. But it still took advertisers years to figure out how to use it properly. We basically build sites & even site building tools & other tools, with the ultimate goal of making Adwords work well. The fact that there are millions of consultants & employees & blog posts & ebooks that know how to make adwords pay is a big part of why adwords works. It works for a lot of things. But it also doesn't work for a lot of things. It's terrible at selling Coca Cola. Scale is a secret sauce in reaching this kind of maturity. Stumbleupon probably has a lot of opportunities hidden in it for advertisers. But finding them & letting the right advertisers about them is the key.
Slzr 18y ago
I think they can charge 1 cent and still for ads instead of 5 cents, or maybe go the google way and just auction them. I did advertise with them with not good results but for 1 cent instead of 5 cents I think they would sell a lot of ads.

thorax 18y ago

We've been finding it a pretty interesting way to do advertising actually, and we've seen very few people over 40 coming through. Hard to tell if it's just the demographics/interests we chose, though.