Since reading Peter Thiel's excellent essay on secrets [1], I've been more constantly thinking if what people _seem_ to do or say, is actually how it is. For e

Since reading Peter Thiel's excellent essay on secrets [1], I've been more constantly thinking if what people _seem_ to do or say, is actually how it is. For example it can be good for Apple that public (and competition) saw Steve through the great man theory. Public loves heroes, and competition where thrown off with the possibly false explanation for their success ("we can't beat the great Steve"). I've been wondering if the same thing is happening with Elon Musk today. He plays the loveable underdog hero part well for PR (whether it's true or not) and doesn't never mention his staff or anyone by name or what they have done. (When your hero dies, it can be a problem. Except if you make people believe that the hero's ideals still live through the others that we're close him/her.) [1] http://blakemasters.com/post/22866240816/peter-thiels-cs183-startup-class-11-notes-essay http://blakemasters.com/post/22866240816/peter-thiels-cs183-...