I think the name is a bit misleading. It is only useful for people that have already switched and need to "port" everything over. This is not in itself going to

I think the name is a bit misleading. It is only useful for people that have already switched and need to "port" everything over. This is not in itself going to get more people to switch. If the app installed on the Android phone just presented a side-by-side list of replacement apps, that might actually get more people to switch. Although, if MS is scared they don't have enough solid replacements, that type of app might actually scare people away more.