> Kickstarter being used by well funded celebrities who just want to minimize their risk to zero seems wrong to me. It should be for startups and good ideas tha

> Kickstarter being used by well funded celebrities who just want to minimize their risk to zero seems wrong to me. It should be for startups and good ideas that can't get funding elsewhere. Why not? This movie is a product, and the funders are the consumers of said product. If the product project meets its goal, the consumer gets its product, and Zach gets rich(?). If the project doesn't meet its goal, then we can assume there isn't enough demand for said project. Sounds like a typical business. Kickstarter isn't an investment hive. I don't know much about Zach or his work, but the project is already almost at $1m (50%) funding with 29 days left. Pretty impressive demand, so far.