Interesting article, but the choice isn't truly a binary one between a SaaS solution and hand-rolling everything from scratch... Snowplow is a pre-rolled openso

Interesting article, but the choice isn't truly a binary one between a SaaS solution and hand-rolling everything from scratch... Snowplow is a pre-rolled opensource analytics stack which runs on AWS, so it's pretty minimal in terms of developer effort and maintenance, and you get to own all your data. https://github.com/snowplow/snowplow https://github.com/snowplow/snowplow | http://snowplowanalytics.com/analytics/index.html http://snowplowanalytics.com/analytics/index.html (And it's easy to build Chartio dashboards on top of Snowplow data - we're big fans of Chartio.)