It's in their best interest to ramble about any of the current hipness and simply wait out to see about the viability of integrating it into their business. If

It's in their best interest to ramble about any of the current hipness and simply wait out to see about the viability of integrating it into their business. If it takes off in a non-niche way, they can claim that they were "first" thinking about it today, if BTC collapses for mainstream adoption, they can adopt the next and forget about their nonexistent "plans".