True or not the real fascinating thing was the fallout, not the catastrophe itself. Watching the #amazonfail twitter real-time search results was incredible la

True or not the real fascinating thing was the fallout, not the catastrophe itself. Watching the #amazonfail twitter real-time search results was incredible last night. Every few seconds there would be dozens of tweets covering it, and as I watched I could see how the story was progressing. Initially there was outrage, then the reaction from Amazon that it was a glitch created the #glitchmyass hash, and then there were links to alternative listing areas for the de-listed books. It was impressive to see how rapidly this evolved, on a holiday no less.